Silvio Ferrero is the Guest Speaker at the Innovation Centre at the University of Queensland on Wednesday 22nd November 2006.
The seminar will start at 12pm and followed by a light lunch.
* Basics of Pay-Per-Click advertising
* Introduction to Google Adwords
* Features and Benefits
* Basic terminology
* Choosing Keywords
* Creating compelling ad text
* Language & Location Targeting options
* Optimise to increase conversions
* Optimise to increase Quality Score
* Conversion Tracking
* Common errors and how to avoid them
* * Integration between Google Adwords and SEOBack to Press